San Francisco Symphony Case Analysis Study Example | Topics and Well Written Essays - 2750 words

San Francisco Symphony Analysis - Case Study Example The industry is characterized by declining subscriber base for concerts, which since and this forms the core product of artistic performance. Symphonies are experiencing challenges in attracting younger generation and growing their subscriptions due to changes in lifestyles and desires (Schmitt, p 5). Another trend in the industry is the increasing musician costs that have led to operating deficits for 9 out of 10 of the orchestras in the US. Musician’s salaries form 50 percent of the operating costs and have increased substantially due to the need to retain talent and meet trade union demands (Schmitt, p 5). The industry is characterized by poor working relationships among musician unions, boards of directors and management staff. and tThis trend has led to musician strikes (Schmitt, p 5). For instance, the Detroit Symphony experienced a 6 -month strike in 2011. The while Chicago Symphony Orchestra experienced a 48- hour strike that culminated to higherin an increase of musician salaries without additional responsibilities like community outreach. SFS experienced a 2two-week strike in March 2013 thus leading to cancelation of the East Coast tour and performance at New York’s Carnegie Hall (Schmitt, p 6). 2.1Corporate strategy The corporate strategy of SFS is aimed at ensuring the highest possible standard of excellence in music performance across the globve. The company has a range of musical styles and innovative approach to music presentation (Schmitt, p 12). It is imperative for the SFS to appeal to a younger generation through outreach programs.